STRATEGY
CONTENTS
AMPLIFICATION

We are a Communications

THINK TANK

dedicated to build and guard
the most valuable asset of companies and organizations:

THEIR REPUTATION

ENGAGEMENT

INFLUENCERS

AUDIENCES

REPUTATION

CORESKILLS

STRATEGY

We assist companies and organizations to rethink their communication strategies, over a long-term vision, focused in constant innovation and the real impact on their audiences.

CONTENTS

The stories we create seek to transcend and generate real engagement and value between people and organizations. Our work produces a turning point in the life of brands in order to take them to a next stage of development.

AMPLIFICATION
AND NETWORKING

We develop campaigns and activations. We help our clients to generate and strengthen long term relationships with key actors to settle the ground for healthier businesses.

SERVICE AREAS

CONTENT DEVELOPMENT

• Production of editorial, digital & multimedia content.
• Development of innovative communication channels and formats for companies and brands: digital platforms, videos, magazines, digital magazines, e-books, apps and newsletters.

BRANDING

• Creativity.
• Naming & Branding.
• Editorial pieces.
• Web design and UX.
• Communication through data visualization, advertainment, observatories and social balances.

COMMUNICATION

• Strategic consulting.
• Internal and external communication programs.
• Influencers activations.
• Brand awareness campaigns.
• Public affairs.
• Relaciones institucionales y con inversores.
• Institutional and investor relations.
• Research/ Media Audits / Personal Audit.
• Media Training & Crisis Training.
• Crisis Management.

EXPERIENCE

• Integrated Marketing Communications strategies.
• Activaciones.
• Brand activations.
• Design and production of events.
• Sponsorship programs.
• Co-brandings initiatives.

CONTENT DEVELOPMENT
- • Production of editorial, digital & multimedia content.
- • Development of innovative communication channels and formats for companies and brands: digital platforms, videos, magazines, digital magazines, e-books, apps and newsletters.
COMUNICATION
- • Strategic consulting.
- • Internal and external communication programs.
- • Influencers activations.
- • Brand awareness campaigns.
- • Public affairs.
- • Relaciones institucionales y con inversores.
- • Institutional and investor relations.
- • Research/ Media Audits / Personal Audit.
- • Media Training & Crisis Training.
- • Crisis Management<./li>
BRANDING
- • Creativity.
- • Naming & Branding.
- • Editorial pieces.
- • Web design and UX.
- • Communication through data visualization, advertainment, observatories and social balances.
EXPERIENCE
- • Integrated Marketing Communications strategies.
- • Activaciones.
- • Brand activations.
- • Design and production of events.
- • Sponsorship programs.
- • Co-brandings initiatives.

Argentina Debate

We had been members of the organizing committee of the first presidential debate in Argentina´s history. It was one of the events with greater diffusion and it meant a mediatic milestone.

Mercado Libre

We created a program of contents as part of their 15th anniversary which integrates: two books, a regional online video platform, video production and an event aimed to influencers and press kit.

Foundation Endeavor

15 years building the reputation of the best known entrepreneurship organization in the world.

Absolut Buenos Aires

We launched the first Absolut limited edition dedicated to the city of Buenos Aires.

Sadia S-Freeze

We launch the innovative S-Freeze technology created by Sadia.

Samsung 360°

We created a nationwide multiplatform activation for the presentation of the new Samsung Gear 360º camera.

Volkswagen

We launch the new Up! in 32 cities from north to south of Argentina.

McKinsey

Campaign for the 25th Anniversary that included the production of a book with the vision of remarkable people from Argentina and an event at the Teatro Colón with the presence of President Mauricio Macri.

BID

We produced Aula BID, the meeting that seeks to inspire the new generations to become actively involved in working in key areas of incidence of the bank.

CIPPEC Anual Diner

Communications campaign and relationship program with KOLs.

Faena Group

Over 15 years, we have managed relationships with all its stakeholders and the development of valuable content that generated innumerable repercussions in the media.

THINK TEAM

LAURA MUCHNIK

PRESIDENT AND FOUNDER

MARIANA DI GIÁCOMO

GENERAL DIRECTOR

MARÍA FERNANDA BERMÚDEZ

CONTENTS DIRECTOR

FLORENCIA RANIERI

AMPLIFICATION DIRECTOR

RAFAEL VINCENTI

CORPORATE DIRECTOR

MARÍA PORTARRIEU

BRAND PR DIRECTOR

ROCÍO DECUZZI

PROJECT MANAGER

BÁRBARA LÓPEZ RUSSO

COORDINADORA

MACARENA OCHAGAVÍA

ASSISTANT

MARINA SAMPIETRO

COORDINATOR

ANTONELLA GALFRASCOLI

EXECUTIVE

PEDRO FRITZLER

EXECUTIVE

JULIÁN TORRADO

EXECUTIVE

SOL AGUIRRE

EXECUTIVE

AGUSTINA LA ROCCA

PROJECT LEADER

PAMELA ARGAÑARAZ

COORDINATOR

MACARENA GRECO

EXECUTIVE

JACQUELINE YOUNG

ASSISTANT

GIGLIOLA BUCCELLATO

CREATIVITY MANAGER

MARTÍN SANTORO

CONTENTS

KELLY RIERA

GRAPHIC DESIGNER

JESSICA RUEDA

GRAPHIC DESIGNER

VIVIANA MOLINARO

FINANCIAL CONTROLLER

GASTÓN MOHAMED

ADMINISTRATIVE MANAGER

MELISA MILNE

ADMINISTRATIVE ASSISTANT

JULIAN DELY

PURCHASE MANAGER

LATIN AMERICA

Our ideas aim to transform brand and organizations all over Latin America.

We don´t understand geographic limits as barriers. We create content platforms that transcend all types of borders

CLIENTS

CLIENTS

• Google

• Twitter

• Samsung

• Mercado Pago

• Mercado Shop

• Mercado Libre

• Claro

• BID

• Ministerio de Turismo

• McKinsey

• Fundación Endeavor

• Naranja

• Pernod Ricard

• Disney

• Iguanafix

• Al Mundo

• Air New Zeland

• Whirpool

• KitchenAid

• GdeN

• GAM

• Ministerio de producción de la Nación Argentina

• Argentina Debate

• CIPPEC

• Universidad Siglo XXI

• BACS

• Observatorio Argentinos por la Educación

• Muy Bien 10

• Jazmin Chebar

• BRF

• Arte al día

• BA Photo

• Faena Group

• QuadMinds

• Pointstate

• VitalCan

• YPF

• Grupo San Cristóbal

• Holcim

• Ingram

• Clarin

• Ingredion

• Organización Roman

• TCL

• Blue Star Group

• Art Basel Cities

• Waze

• Plaza Logistica

• CAEG

• Almundo

• YPF

• Argencon

• Clorox

• Santander Rio

• Marfrig

• MegaPharma

• Bago

• Not Co

• iunigo

CONTACTO@MUCHNIK.CO | +5411 5199 3030 | LIBERTAD 1213 PISO 2° - C.A.B.A.